Rich was born in Seattle, WA and grew up in the Rochester area. From an early age, he was interested in music and the visual arts. He studied painting at Nazareth College, and cartooning at The Joe Kubert School.
He has played guitar for bands such as Cousin Al & The New Generation, Hypnotoad, and Order of the Dragon, where he is also the lead singer. He has opened for Apostle of Solitude, Pallbearer, Saint Vitus and others.
His visual projects have included art shows, a web-comic, and a series of YouTube videos that combine music, animation, and found video.
Also, Rich was born without a sense of smell.